How Facebook Benefits Business
Iain S - Tuesday, October 25, 2011
Facebook is now a part of life - a BIG part. With over 400 million active users and growing it's a massive hive of activity where people worldwide are constantly meeting, exploring and sharing with one-another. This makes for the perfect arena for businesses to create their own pages and to showcase themselves in front of a large, targeted audience. Want to know how Facebook can benefit your business? Here's some ways:
Talking about your business and displaying a link to your website from your Facebook page will increase the amount of visitors to your site, which in turn will create leads which create sales. The more visitors to your website the better!
Displaying your logo and branding on your Facebook page is a must. This gets more people familiar with your brand and may remember you when they come to need your product or service.
Compared to other advertising, such as in local newspapers and magazines, Facebook is over-and-above the most inexpensive yet effective form of marketing. Newspapers get a fraction of the amount of viewers compared to a Facebook page, and have you ever tried to share a newspaper ad with 100 of your friends and colleagues? If your viewers like what they see on your page they simply click "Share" and it's instantly visible to hundreds of others. Viral marketing is priceless.
Attract new business by posting promotions, sales, events, tips, competitions, special offers and much more by advertising these from your Facebook page.
Gain New Customers
People generally spend the majority of their time online viewing Facebook, and as such they tend to make many of their purchasing decisions there too. By actively promoting your business you are increasing the chances of getting in front of others seeking your product or service. Someone like this may then "Like" your page which subscribes them to all of your future posts and then sway them into buying in the future.
Conversing and discussing with your customers via the Wall is a comfortable and easy way to get feedback from your clients. Asking questions and receiving comments is invaluable in improving performance and systems within your business.
These are just a few ways Facebook can boost your business' profile and increase sales. For more info or help in building your Facebook business page feel free to get in touch with us here at Monster Graphics.